Without an air-tight marketing system, you may be fooled into spending hundreds of thousands of dollars WITHOUT KNOWING if the money is working for you.

Also, if your marketing has poor sales copy, you may be getting leads that are not qualified, not pre-disposed to buy and who are just not ready to buy your products, goods or services.

You may even be considering hiring a local ad agency to help you. But, you must be very careful about what these ad agencies are trying to sell you.

In fact most of the local ad agencies will try to tell you that "branding" and "image" advertising is important. They will say that your advertising needs to be funny or stylish to be effective.

To tell you the truth, most of these ad agencies are not concerned about selling your products, goods or services. They are not concerned if your ads sell anything at all. Most ad agencies are concerned about whether or not their advertisements will win them an award for being cute, funny or stylish. And, their designers want to create clever, witty ads that will impress their agency bosses.

Of course, this comes at a great cost to you if you hire them.

Your marketing, advertising and PR (Public Relations) agenda must be to sell something. It does not need to be funny, comical, sexy, witty, stylish or pretty. It needs to produce measurable results that directly justify your spending. If you spend a dollar in advertising, you should expect dollars in return.

You may be thinking, "How can I make my marketing effective if a big business advertising agency can't help me?"

Here are 6 tips that may help you answer that question.

1. All advertising that goes out of your office should have some system of measurement so that your ads are held accountable.

2. Make sure you are targeting those most likely to buy your products or services.

3. Ads should contain strong copywriting.

4. Your ad should clearly communicate your intent to the prospect.

5. Your ad should ask the prospect to do something. It should generate a "direct response".

6. The easiest way to help your marketing today is to HIRE Pro Marketing Northwest. Getting professional help is always a sure-fire way to jump start your marketing. We are NOT your typical agency. We expect results. So, when you spend money to get your message out - you'll see bottom line results - not months into the future - but right now!

If you are a big business that has money to burn, then by all means go buy yourself a witty clever ad campaign because you probably don't need to worry about how much you sell. You don't need us.

If you are like most small to mid-sized businesses, we can find a way to make your marketing, advertising and PR more effective.

To contact Pro Marketing Northwest and schedule your RISK-FREE evaluation, send us an e-mail using our contact page. We are looking forward to working with you.