Every
successful and well-designed marketing piece has these seven
elements in common ...
We know them … our designers know them … and our freelancers
know them.
And, we want our clients to know them too — so that they
can judge our work according to some established criteria.
See, we are professional artists and designers. We like
to be critiqued … and our work must stand the harsh reality
— not of a classroom or in a gallery — but out on the street
in the real world of advertising.
What we design must not only be attractive — but it has
to sell.
So, our marketing materials have to:
(a) catch the eye
(b) keep people reading
(c) encourage them to action
We know that 10-15% of your potential audience are non-readers.
They've told us so in research that was recently completed
by the American Library Association ...
Another 10-15% are avid readers … and about 70-80% are “skimmers”.
To be effective — our designs must appeal to the skimmers.
To do that we measure seven major elements when we design
your marketing materials.
They
are:
"The
designs this group does are not only functional - they
really work with the different target audiences."
Ben Morrison
United Way of Pierce County
Designer
1. Headlines and Titles
2. Photos
3. Captions
4. Short body text
5. Numbers/Outlines
6. Non-photographic art
7. Graphic devices
And, to make certain that your marketing materials are as
efficient and effective as they can be, we go through a
27-point checklist before each piece goes out the door to
you.
So — if you have questions about how to make certain your
designs are going to work — this helpful check-list will
be invaluable to you.
If
you'd like us to check a current marketing piece that
you are using — and measure it against our formulas and
checklists for success … we would be happy to do so.
Just contact us and we’ll schedule a good time to get together.
You'll be glad you did.
Pro
Marketing Northwest
Dana - danakehr@comcast.net
Adam - adam@pro-marketing-northwest.com
Owen
- owen@pro-marketing-northwest.com
