Copywriting:
How
to sell sizzle and all that jazz!
... Even if you don't have any steak!
There are two main reasons why most advertisements
fail ...
And, I guarantee you that most traditional
ad agencies don't want to talk about either one.
Why?
Many ad campaigns fail because
the copy is poorly written.
There. I've said it. It’s out on the table.
Let’s deal with it. (Now, there is a second reason … but
I’ll tell you more about that later).
For now, let’s just talk about “poor” copy
… and how it can adversely affect your success.
A few years ago, I sat in a meeting with
a local doctor who wasn't exactly a brain surgeon … really,
he wasn't.
And, in a fit of “creativity”, he came
in to a marketing meeting and announced to his creative
team that they were no longer to run the company phone numbers
on the billboard ads.
He actually believed that if people had
to search for the phone number, they would want to come
see him even more.
Thankfully, there were two people in the
room who were rational … and they were able to talk him
out of his “poor” choices in copywriting … or in this case,
his lack of copywriting.
See, simple things — like putting your
company phone number on a billboard ad — may mean the difference
between an ad that works and one that doesn't.
When asked what he thought was the greatest
ad slogan he had every seen, an advertising industry icon
is reported to have said: “Farm-Fresh Eggs Sold Here.”
Cutting through the serenity of a back-county
road, the sign demands your attention.
In those five short words — “farm-fresh
eggs sold here” — you have a four-part formula that is necessary
to sell your products, goods, and services.
It’s the first formula you need to know
to measure your advertising’s potential for success.
But wait — there's more!
Way more! We actually use three other writing
formulas to check and re-check your ad’s selling effectiveness.
These formulas are: (a) The Success Formula”; (b) “The Cliché
Index”; and (c) “The Fog Factor” ...
No other copywriting firm in the Northwest
uses these formulas that Dana has perfected for more than
20 years as a successful copywriting pro.
No matter what you need … or want to sell
… we write the copy that will get people to open up their
wallets and purses and start handing it over to you.
Heck of a deal, huh?!
And you don't have to be a brain surgeon
to figure that out.
Contact us today!
P.S.
E-mail Dana at: dana@comcast.net and I’ll tell you the second
reason why most ads fail ...
Pro
Marketing Northwest
Dana - danakehr@comcast.net
Adam - adam@pro-marketing-northwest.com
Owen
- owen@pro-marketing-northwest.com
